I run a multimillion-dollar specialty-coffee business that I started 5 years ago. Here are our 3 main marketing channels and how we measure success.

Dec 13 2022 by Business Insider

 

 

Sahra Nguyen is the founder and CEO of Nguyen Coffee Supply.

Erics Kun

Sahra Nguyen is the founder and CEO of Nguyen Coffee Supply, which sells Vietnamese coffee. She started out with organic social and public-relations marketing and leaned into storytelling. Nguyen now also does paid advertising, but success is measured by all channels working together. This article is part of "Marketing for Small Business," a series exploring the basics of marketing strategy for SBOs to earn new customers...
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