After goal setting comes the less exciting day-to-day work, but using "if-then" statements can help you see it through.

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A technique psychologists call "implementation intention" can help you stick to your goals. Motivation is not always enough — "pre-determined goal-directed behaviors" keep you focused longer. People are more likely to reach their goals if they train their brains to use "if-then" statements.

As entrepreneurs, most of us are goal-driven, and we've...

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