‘Nature-rinsing’ is the perfect term for our age of climate anxiety

Dec 14 2022 by Fast Company

Automakers, airlines, and oil companies love using nature imagery in their advertisements. Now we have a new term to describe this manipulative practice.

This past summer, Mercedes-Benz rolled out an ad called “Nature or Nothing.” In it, the luxury car brand depicted a random montage of nature-related imagery—the veins of a leaf, a gooey honeycomb cell, the folds between rose petals—that served as the lines for the company’s three-spoke logo.

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