Electric cars are shredding the brand loyalty automakers have spent decades building up — and it's great news for Kia and Hyundai

Dec 14 2022 by Business Insider

 
Automakers work like crazy to drive brand loyalty, while EVs "draw in new buyers naturally."

Ford

A new study finds EVs are helping car brands attract new customers. Ford, Hyundai, and Kia have EVs bringing in the most new customers. GM CEO said 40% of customers purchasing GM EVs are new to the company.

Electric vehicles are poised to disrupt customer loyalty in the car business, long one of the mainstays of vehicle brand identities.

According to a new study from car-shopping site Edmunds,...

Continue Reading Electric cars are shredding the brand loyalty automakers have spent decades building up — and it's great news for Kia and Hyundai