I visited the 20,000-square-foot IT'SUGAR candy 'department store' in Time Square and saw how the chain is taking over US cities

Dec 15 2022 by Business Insider

 

Ann Matica/Insider

The candy retailer IT'SUGAR was founded in 2006 by founder and CEO Jeff Rubin. During the pandemic, the company had to close its stores and file for Chapter 11 bankruptcy relief.  Since then, IT'SUGAR has been trying to bounce back with an expansion plan to draw in more customers. The candy retailer IT'SUGAR is bouncing back with new large format stores, pop-ups, and a greater focus on high-traffic locations after struggling to stay open over the pandemic.

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