Aldi customers are scrambling to buy a $13 dress. That's the power of its 'treasure hunt' Aldi Deals aisle.

Dec 16 2022 by Business Insider

 
A $13 dress under the Serra brand that Aldi advertised has become a viral hit.

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A limited-edition Aldi dress gained traction in a Facebook group of 1.5 million members. Aldi customers across the US traveled to different locations to buy the dress. The dress was a feature in the Aldi Finds aisle, which is responsible for about 20% of total sales.

Aldi customers are doing whatever it takes to get their hands on a $12.99 dress that's only...

Continue Reading Aldi customers are scrambling to buy a $13 dress. That's the power of its 'treasure hunt' Aldi Deals aisle.