Elon Musk.

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Musk's family office is looking for new investors for Twitter, according to Semafor. New shares of Twitter will be sold at $54.20, the same price Musk paid back in October. Musk also sold Tesla shares worth $3.6 billion, according to filings from the SEC.

Twitter appears to be struggling. 

Users are leaving in the platform in droves. Key advertisers are disappearing. And the bills are piling up. 

Now, the company is setting its sights on new investors.

Continue Reading Elon Musk is reportedly seeking investors for Twitter at $54.20 a share — the same price he paid for it