NFTs are dead. Long live digital collectibles

Dec 18 2022 by Fast Company

Adam Brotman built Starbucks rewards and payment program into the envy of corporate America. Now he wants to help all brands reinvent their relationship with their fans.

Adam Brotman collects sneakers. “I’m obsessed with Nike Dunk SBs!” he says. The former chief digital officer at Starbucks, the person who built everything from in-store Wi-Fi to the coffee giant’s rewards and payment apps, is also obsessed with how the forefront of digital tech can reinvent a brand’s relationship...

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