T-Mobile’s latest stunt aims to capitalize on your hatred of Comcast

Dec 20 2022 by The Verge

 
T-Mobile is paying Comcast headquarters a visit today. | Image: T-Mobile

From the minds that gave us 5G gin comes T-Mobile’s latest publicity grab: a truck driving in circles around Comcast’s headquarters in Philadelphia with a message reading: “Make Xfinity your ex.”

This oh-so-subtle messaging comes with an offer to Comcast customers, tempting them to switch to T-Mobile’s 5G home internet service for $25 per month (provided you have a “qualifying voice line”). It also...

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