This Finnish fashion brand has turned old McDonald's uniforms into high-fashion workwear — take a look

Dec 20 2022 by Business Insider

 
The designs explore new ways of adapting worn-out workwear, according to the fashion brand.

Vain / Sofia Okkonen

Vain, a Finnish fashion brand, has crafted a fashion collection from upcycled McDonald's uniforms. Vain CEO Roope Reinola says the line was inspired by McDonald's "cultural omnipresence." Old McDonald's uniforms account for 95% of the materials used in the collection. A Finnish fashion brand has teamed up with McDonald's to upcycle old workwear into 13 high-fashion looks.

Vain /...

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