Tesla owners didn’t buy a car: We bought a set of beliefs Elon is trashing

Dec 21 2022 by Fast Company

I bought a red Model Y in 2020 but more than that I bought into a brand that aimed to do some good in the world. Now I’m embarrassed to get behind the wheel

To think a Tesla is just a car is to not understand the power of a strong brand and how quickly that loyalty is wiped out with consistently contrary behavior.

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