Bellator vs. RIZIN cross-promotion event risky business, but true example of 'the martial arts way,' say promoters

Dec 21 2022 by MMAjunkie

 

Bellator and RIZIN have had a relationship for years, but the partnership is less about the companies than it is the individuals heading them.

Scott Coker and Nobuyuki Sakakibara have worked together for almost two decades. That’s why year after year, the two promoters meet, talk business, and oftentimes, come to an agreement for some sort of crossover event.

There’s friendship, but as Coker described, “it’s not always easy.” There have been “bumps and bruises,” where business...

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