Starbucks customers may soon give up their afternoon caffeine kick and drop costly drink modifications like extra syrups, analysts warn

Dec 21 2022 by Business Insider

 
Custom drinks with pricey add-ons like syrups are expected to decline at Starbucks, analyst warns.

Zhang Peng / Getty Images

Starbucks previously reported that premium add-ons like syrups are a $1 billion business. Consumers are forecast to trade down to smaller drinks and "less expensive add-ons," analyst warns. A drop in traffic amid a looming 2023 recession could also hit Starbucks.

Sugary pumps of syrups, extra espresso shots, and sauces are a $1 billion business for Starbucks.

But relying...

Continue Reading Starbucks customers may soon give up their afternoon caffeine kick and drop costly drink modifications like extra syrups, analysts warn