This oil and gas VC upended his career to start a plant-based burger chain. Now, he's raised $20 million to open new restaurants with plans to steal market share from McDonald's.

Dec 22 2022 by Business Insider

 
Matt de Gruyter, the cofounder and CEO of Next Level Burger, quit the venture-capital world to launch the plant-based-burger chain in 2014.

Next Level Burger

Next Level Burger, which makes plant-based burgers, was cofounded in 2014 by Matt de Gruyter. The chain, based in Oregon and backed by Whole Foods, announced a $20 million funding round Tuesday. Next Level Burger plans to triple in size and steal share from McDonald's, de Gruyter said.

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