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The NFL has reached a deal with Google, granting the tech behemoth rights to distribute NFL Sunday Ticket to home viewers via two iterations of the YouTube brand starting in 2023.
The deal, which excludes commercial exhibitors like bars and restaurants, will cost Google "roughly" $2 billion per year according to the accounts of anonymous sources who spoke to the Wall Street Journal. The deal is also reportedly flexible, and could cost Google more "if certain benchmarks are reached."
NFL...