While there may be many things I love about the tabletop industry, the marketer in me has always struggled with the distribution model. Since many publishers rely on crowdfunding to presell their products, promotions are often frontloaded years in advance. Many high-profile board games get expensive explainer videos and reviews before the campaign's launch; by the time the game is finally in the hands of the players, the needs of the industry have moved on.
Throw in the impact of a global...