Why YouTube spent the money on NFL Sunday Ticket

Dec 23 2022 by The Verge

 

YouTube won the big bidding war for NFL Sunday Ticket yesterday, beating out Apple, Amazon, and ESPN with a deal worth a reported $2 billion a year. NFL fans will now be able to get the out-of-market games package as part of the YouTube TV bundle or on its own in the main YouTube app as part of the Primetime Channels feature.

It’s a big win for YouTube and Google, which have been slowly but steadily taking over the TV streaming market. And it makes sense for the NFL, which got a...

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