Twitter’s new view counts for tweets offer measurement without meaning

Dec 23 2022 by The Verge

 
Illustration by Alex Castro / The Verge

The internet is, in many ways, built on fraudulent measurement. Measuring article and video views keep the wheels of online advertising spinning, while counting likes, faves, etc, constitute an insidious drip of “engagement” that has us all opening apps when we should know better. But some metrics are stupider than others, and Twitter’s new public view count for tweets is definitely one of them.

Twitter has long counted views for tweets,...

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