The problem with ‘next-gen’ gadgets

Dec 24 2022 by The Verge

 
The Dell XPS 13 Plus has a heck of a lot in common with the XPS 13 — but its audience is very, very different. | Photo by Monica Chin / The Verge

Gadgets, since time in memoriam, have worked a certain way.

You, a company, release one. It’s good, but it’s not perfect. No gadget is perfect! So you do market research and focus groups. You figure out who’s buying. You figure out what they like and what they don’t like. You refine. You fix problems.

The next year, you release a...

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