Apple needs another hit product. But the rumored new AR/VR glasses will not be it.

Dec 27 2022 by Business Insider

 
Apple CEO Tim Cook.

AP Photo/Richard Drew

Apple is widely rumored to be releasing augmented-reality/virtual-reality glasses in 2023. It needs another hit product. But AR/VR glasses have struggled with consumers. Apple will likely not succeed in this market, either. Here's why.

With the market for smartphones well-saturated, Apple needs to look to new markets for its next big thing.

While the iPod led to the iPhone, as I previously wrote, Apple's most recent products, like Watch or AirPods, are...

Continue Reading Apple needs another hit product. But the rumored new AR/VR glasses will not be it.