Finding Nikes in stores will get a lot harder in 2023 and that could give rivals like Hoka and Hey Dude a big boost

Dec 28 2022 by Business Insider

 
The sneaker wall at a Foot Locker

Bethany Biron/Business Insider

As Nike's eased back at places like Foot Locker, it's opened up shelf space for more brands. Formerly niche brands like Hoka are expanding beyond specialty channels. Sizable competitors like Lululemon also are pushing harder into footwear.

For years, Nike and Adidas dominated the sneaker walls at shopping malls and sporting goods stores.

Expect that to change in 2023.

As Nike pulls back from some of its biggest retail partners and...

Continue Reading Finding Nikes in stores will get a lot harder in 2023 and that could give rivals like Hoka and Hey Dude a big boost