Southwest Airlines grew to become the US's largest domestic carrier by offering free checked baggage, easy-to-change tickets — and still sticks to unassigned seats

Dec 28 2022 by Business Insider

 
Southwest Airlines flight attendants in an undated historic picture.

Southwest Airlines

Southwest Airlines, the US's largest domestic carrier, experienced an operations meltdown in this holiday season. Despite its problems, Southwest celebrates its customer- and employee-focused mission. The airline found success using unconventional marketing strategies focused on humor, booze, arm wrestling, and go-go boots. Southwest Airlines is the US's largest domestic carrier, serving over 100...
Continue Reading Southwest Airlines grew to become the US's largest domestic carrier by offering free checked baggage, easy-to-change tickets — and still sticks to unassigned seats