There was a time (it feels like an eternity ago) that so many in the movie business thought the climb out of the pandemic was going to be swift, looking to 2021 as the industry's big comeback year. Was it a comeback compared to 2020? Absolutely. But the attempt to regain something resembling normalcy in the theatrical marketplace has been far slower than anticipated, with 2024 or even 2025 pegged as the time when the dust will finally settle at this point. This to say, we've got a long road...

Continue Reading The 2022 Box Office Exit Survey: The Good, The Bad, And What Comes Next