I visited a Big Lots store and saw why why the chain is struggling as customers flock to other discount stores

Dec 31 2022 by Business Insider

 

Mary Meisenzahl/Insider

Big Lots sales in the most recent quarter were down nearly 10% over the year before. I visited a Rochester, New York location to see why. I found a confusing, disorganized store with no clear brand to draw in customers.  I visited a Big Lots store in Rochester, New York to see why the chain is suffering with sales down 10% year over year, even as consumers are eager for deals and low prices.

Mary Meisenzahl/Insider

The chain sells many different things, and the...
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