Trust is the currency that CEOs need to be using to build their businesses, PwC exec says

Jan 3 2023 by Business Insider

 
Wes Bricker.

PwC

Leaders can't expect to inspire transformation and change without trust, a PwC exec says. It's a key trait for CEOs, whether it's a strong market or a down market.  As consumers face day-to-day issues like rising prices, they'll go with a brand they trust. 

Trust isn't negotiable for a business' long-term success around loyalty and customers' buying decisions — or employee retention. 

That's the assessment from a high-ranking executive at PwC.

"The world can't wait for...

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