Elon Musk throws out Twitter's political advertising ban in a quest for revenue to save his floundering social media company

Jan 4 2023 by Business Insider

 
Twitter owner Elon Musk

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Elon Musk is lifting Twitter's ban on political ads. This ban was first put in place by Twitter co-founder Jack Dorsey. Twitter is struggling financially, Musk has said. Billions are spent on political ads each year. 

Political advertising is returning to Twitter after a three-year hiatus.

Twitter will be "expanding" the amount of political advertising allowed on the platform and "relaxing" current rules around all "cause-based" advertising, the site's...

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