A CEO's apology is a make-or-break moment. Here's how to do it right.

Jan 4 2023 by Business Insider

 
It's hard to build trust, it's harder to maintain trust, and it's harder still to repair that trust after a betrayal, a Harvard professor said.

PwC

When a CEO or company messes up and trust is broken, the apology must be done right. Trust is the everyday currency of business, PwC's Wes Bricker says. CEOs must be aware that the way they apologize is just as important as the words "I'm sorry."

Nobody is perfect, including CEOs. 

When a company or leader makes a mistake, there is more than one...

Continue Reading A CEO's apology is a make-or-break moment. Here's how to do it right.