Goodyear shows off 90 percent sustainable tires and traction-tracking treads at CES 2023

Jan 4 2023 by Engadget

Last CES, Goodyear dazzled the assembled crowds with a protype tire that derived some 70 percent of its recipe from sustainable sources. This CES, Goodyear is back with an impressive iterative improvement — 90 percent sustainable materials will go into this one! A full 20 percent more sustainment, huzzah! 

Goodyear reports that the 90-percent blend has already undergone — and passed — DoT testing, making it approved for road use. The company is still working with its supply chain...

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