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A white social media influencer’s promotion of a popular Black hair product on TikTok has sparked a heated debate across social media about white women co-opting Black beauty products and trends.
In a Dec. 1 video that has since been deleted but was reshared on Twitter, TikToker Danielle Athena walked viewers through her hair care routine. Titled “Episode 12 | Hair oiling day is the best day,” Athena center-parts her hair, applies oil with a dropper, and then massages her...