Image by Chris Welch / The Verge

Sony and Honda’s joint mobility venture unveiled a new EV prototype called Afeela during Sony’s presentation at CES in Las Vegas Wednesday. The brand will appear on the joint venture’s first production electric car, set to go on sale in North America in 2026.

Much is still unknown about the new brand, but Sony Honda Mobility CEO Yasuhide Mizuno said the car would leverage Sony’s experience with AI, entertainment, virtual reality, and augmented...

Continue Reading Sony and Honda just announced their new electric car brand, Afeela