TikTok users in the US and the UK can now tag movies and TV shows in their videos. Each tag (up to five can be included per video) will point to an in-app page that includes details from the film or series, as well as some related videos.
This is all powered by a new partnership with IMDb, which is providing info including cast members, directors, genres, release dates, runtimes and user ratings for each movie and show. TikTok users can add films and TV series to the favorites tab of their...