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Why Equinox’s move to ban customers from joining on New Year’s Day makes sense for its brand

Jan 6 2023 by Fast Company

January is the biggest month for gym memberships, but Equinox made a calculated gamble in banning New Year’s sign-ups.

Branded is a weekly column devoted to the intersection of marketing, business, design, and culture.

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Continue Reading Why Equinox’s move to ban customers from joining on New Year’s Day makes sense for its brand

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Why Equinox’s move to ban customers from joining on New Year’s Day makes sense for its brand

Jan 6 2023 by Fast Company

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