Shoppers lined up outside Aldi stores to buy Logan Paul and KSI's coveted Prime drink. The retailer used a clever strategy to lure customers in.

Jan 7 2023 by Business Insider

 
Prime is the brainchild of YouTubers Logan Paul and KSI, who have been heavily promoting the drink to their social media followers.

Scott Garfitt/AP Photo

Aldi confirmed it had sold out of Prime just one day after the drink hit its shelves. People waited outside stores before they opened in their scramble to buy the coveted drinks. Aldi used clever strategy to create a notion of scarcity and lure customers in, experts told Insider.

Huge lines formed outside Aldi stores across the UK on...

Continue Reading Shoppers lined up outside Aldi stores to buy Logan Paul and KSI's coveted Prime drink. The retailer used a clever strategy to lure customers in.