The Outrageous ‘M3GAN’ Marketing Campaign Was a Triumph

Jan 10 2023 by The Daily Beast

 
Alberto Rodriguez/GA

If you live in New York, or inhabit any corner of the social media landscape (Instagram, Twitter, even YouTube), chances are you’ve witnessed some absurd advertisements in the past month. More specifically, we’re hedging our bets that you’ve seen a life-size doll with strawberry blonde curls, a little button-down jacket, and gigantic eyes around lately—often dancing, always murderous. That girl is M3GAN, star of the movie M3GAN. She is everywhere.

As a part of...

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