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Share Sephora is dropping the beauty lines of TikTok stars Addison Rae and Hyram Yarbro

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Sephora is dropping the beauty lines of TikTok stars Addison Rae and Hyram Yarbro

Jan 10 2023 by Business Insider

Addison Rae's Item Beauty is being pulled from Sephora after struggling to connect with customers.

Item Beauty

Influencer brands Item Beauty and Selfless by Hyram are being pulled from Sephora. Addison Rae launched Item Beauty in 2020, while Hyram Yarbro launched Selfless in 2021. Influencer-founded beauty brands have seen mixed results over the years, industry sources told Insider.

It looks like the beauty products of two popular influencers — Addison Rae and Hyram Yarbro — might no...

Continue Reading Sephora is dropping the beauty lines of TikTok stars Addison Rae and Hyram Yarbro

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Sephora is dropping the beauty lines of TikTok stars Addison Rae and Hyram Yarbro

Jan 10 2023 by Business Insider

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