Like it or not, Amazon is expanding Prime to cover more of the web. The company says it's making Buy with Prime "widely available" to eligible third-party sites in the US on January 31st. More shops can offer free shipping, a streamlined checkout and simplified returns to Prime members. Before now, stores had to already be using Amazon's fulfillment system and receive an invitation.
The company is also introducing an option that lets Buy with Prime partners feature Amazon customer ratings and...