Facebook and Instagram will limit ads targeting teens' follows and likes

Jan 10 2023 by Engadget

Meta is taking more steps to limit potentially harmful ad campaigns. The company is placing more restrictions on advertisers' ability to target teens. From February onward, Facebook and Instagram will no longer let marketers aim ads at teens based on gender — only age and location. Follows and likes on the social networks also won't influence the ads teens see.

In March, Meta will expand the ad preferences in Facebook and Instagram to let teens see fewer sales pitches for a given topic....

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