There's one big problem with Nike's plan to sell sneakers directly to consumers — they still love to shop at Foot Locker and Dick's

Jan 10 2023 by Business Insider

 
Nike's CEO recently touted a meeting with Foot Locker's CEO.

Xavi Lopez/SOPA Images/LightRocket/Getty Images

The sportswear giant has been aggressively pushing direct sales since 2017. Since then, Nike's direct business has doubled, while its wholesale business has been flat. Last quarter, Nike's wholesale business at stores like Foot Locker grew faster than direct sales.

Analysts at Deutsche Bank spotted an interesting anomaly in Nike's most recent quarterly report: The company's wholesale...

Continue Reading There's one big problem with Nike's plan to sell sneakers directly to consumers — they still love to shop at Foot Locker and Dick's