The seismic shift that has brands like Sony and Sennheiser disrupting the hearing aids market

Jan 11 2023 by Fast Company

After the FDA cleared the way for hearing aids to be sold over the counter, CES was full of new devices from brands big and small.

Once the Food and Drug Administration announced last August that it would let some hearing aids be sold over the counter for the first time, it seemed clear that the technology would be all over the Consumer Electronics Show this year. And it certainly was.

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