Lab-grown caviar and foie gras could be biotech's newest goldmine, industry experts say: 'Being ethical is the new luxury'

Jan 11 2023 by Business Insider

 
Lab-grown caviar by Caviar Biotec, an arm of the UK company Exmoor Caviar.

Courtesy of Caviar Biotec

Many companies are racing to stock lab-grown meat in supermarkets, but it's an expensive endeavor. Some entrepreneurs see more potential in lab-grown luxury products, where you can charge a premium. Vow Food went so far as to create a lab-grown protein called Morsel, which costs $300 a pound.

The race is on to be the first company to sell lab-grown meat in a supermarket: Israel's SuperMeat is...

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