The era of DTC brands is over. Here’s what the next generation of startups looks like

Jan 11 2023 by Fast Company

For a decade, DTC startups like Warby Parker and Everlane created a playbook for how to launch a successful brand. A new generation of founders wants to chart a different path.

When fashion industry veteran Marina Larroudé decided to launch her eponymous line of heels in 2020, she made the deliberate decision not to follow in the footsteps of fast-growing direct-to-consumer shoe startups like M.Gemi, Tamara Mellon, and Rothy’s.

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