Beyoncé's line with Adidas is reportedly struggling, driving home the challenge of filling the $2 billion hole left by Kanye West's Yeezy line

Feb 8 2023 by Business Insider

 
The Wall Street Journal reported Beyoncé's Ivy Park line with Adidas is coming up short of projections.

Adidas

The Wall Street Journal on Wednesday reported sales for the singer's Ivy Park Adidas line fell 50%.  Adidas' struggles to gain traction with Ivy Park come after the brand cut ties with Kanye West. Beyoncé's contract with Adidas expires after 2023, according to the Journal report.

Beyoncé on Sunday became the most-decorated artist in Grammys history. On Wednesday, a less-stellar...

Continue Reading Beyoncé's line with Adidas is reportedly struggling, driving home the challenge of filling the $2 billion hole left by Kanye West's Yeezy line