McDonald's new marketing: Billboards that smell like its French fries

Apr 13 2024 by Business Insider

 
McDonald's meal.

Patcharaporn Puttipon2465/Shutterstock

Fast food giant McDonald's launched a new marketing campaign this week.It produced a series of blank yellow and red billboards in the Netherlands.But the seemingly empty messages smell like the chain's iconic fries.

Fast food giant McDonald's released a new and quirky marketing campaign this week.

The company has found a novel way to leverage some of its iconic products by making the billboards smell like their fries.

It released a series of...

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