Meet the All-Purpose Jeans that are Reinventing Denim After Nearly 200 Years

Apr 26 2024 by Yanko Design

 

They say Denim was invented in the 17th century, and popularized across parts of Europe and North America in the centuries after that. The material, which was derived while trying to produce a heavy-duty fabric, was perfect for workers in mines, factories, quarries, and gold diggers during the California Gold Rush in the late 19th century. It was durable, tough, comfortable, breathable, and frankly, looked good in both clean or slightly ripped-up styles. In 1873, Levi Strauss obtained a US...

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