Inspired by the future of sports cars, the original Amida Digitrend was way ahead of its time when it was introduced in 1976. It was well accepted as a driver’s timepiece, but did not make a significant move in the watchmaking world then. Yet, as the legends would, after almost five decades, the watch is making a time-relevant revival in the limited “Take Off Edition.”

Conceived to mark the 50th anniversary of Amida Digitrend’s original model, the Take Off Edition is an amalgamation...

Continue Reading A driver’s delight – the Amida Digitrend makes resounding comeback after 50 years