Magazines aren’t dying—just ask these indie publishers

Apr 30 2024 by Fast Company

Indie publications are finding success with an old-school recipe: high-quality print, a tight-knit community, and less advertising.

Earlier this year, Mike Rogge, editor and owner of indie outdoor magazine Mountain Gazette, turned down an ad package that would have boosted ad revenue in 2024 by 20% to 25% per issue. It would have been the magazine’s biggest ad package ever. 

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