Earlier this year, new Bumble CEO Lidiane Jones said in a Fortune interview that Bumble was rethinking women making the first move — the dating app's signature for its ten-year run. Today, Bumble officially announced updates to the "first move," as well as other feature upgrades and a fresh brand identity.
Since Bumble's inception in 2014, only women could message matches first. In the case of same-gender connections, anyone could message first. In 2022, Bumble announced that non-binary...