Instagram’s updated algorithm prioritizes original content instead of rip-offs

Apr 30 2024 by The Verge

 
Image: Kristen Radtke / The Verge

Instagram is making significant changes to how its system recommends content, with a focus on original content and increased distribution for smaller accounts. The slew of changes were announced by the company in a blog post today.

The biggest change deals with aggregators — accounts that download or screenshot other users’ videos and photos and repost them. Sometimes aggregators will credit the original poster by tagging them in the post or...

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