Instagram is apparently making strides towards amplifying smaller creators on the platform.

Head of Instagram Adam Mosseri announced in an Instagram Reel that the company is working to help smaller creators get more reach on the app, primarily by making changes to how they rank recommendations.

"Historically, if I'm honest, I don't think Instagram has been good enough by small creators out there," Mosseri says, adding "not enough goes out to the little guys."

Mosseri explained that...

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