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Prepare to see more ads on YouTube, even when you hit pause.
YouTube has been piloting an experience with smart TVs that shows ads when you pause playback, and according to Google, it has been seeing favorable results from the trial.
"In Q1, we saw strong traction from the introduction of a pause ads pilot on connected TVs, a new non-interruptive ad format that appears when users pause their organic content," said Google's Philipp Schindler on Alphabet's latest earnings call (via Android...